Quite recently I've noticed that there has been an outburst
of the 'be unique' factor. People have started giving more importance to their appearance
than ever before. People do so many things just to be different from others.
Right from watches, tattoos, shoes, nail polish, hair color, the list goes way
beyond one can imagine. This has been well exploited by commercial products.
Their slogan is quite simple 'Designed for you, by you'. I've seen a lot of
people fall prey for this. I too became
a part of this when I received a mail from my bank stating that I could have my
picture as the background of my debit card. I thought it was a cool idea and
ordered for one such card. I was very happy to have my custom picture as the
background on my debit card. It was great to have one (at least to me). Only
then I started looking at the differences around me. It was fun to see how
people were doing their best to make them look different. A few of my friends
bought things just because others did not have it. They believed popularity
would welcome them which is true in a way. Celebrities became the talk of the
town and all of them have started promoting brands.
Friday, 23 May 2014
All in the name of "uniqueness" !!!
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